Hairstylists Break Down the Go-To Shampoos They Use and Recommend for Their Clients (2024)

Hairstylists Break Down the Go-To Shampoos They Use and Recommend for Their Clients (1)

(Image credit: Edward Berthelot/Getty Images)

Jump to category:

What to Look For
Washing Colored Hair
The Best Shampoos for Colored Hair
Meet the Experts

By Gabrielle Ulubay

published 18 April 2023

in Buying Guides

As anyone's who's ever colored their hair knows, once dye has been added to the mix, your regular haircare becomes a little more complicated. Colored hair—especially when it's been bleached—can become dry, limp, or brassy, turning your dream 'do into an occasion to hide under a hat. But with the right products, from shampoos and conditioners to leave-in conditioners, you can foster a healthy mane and keep your dream color as vibrant as the day you left the salon. The right shampoo, in particular, can ensure that your hair stays clean, buildup-free, and moisturized—it all starts with looking for the right ingredients.

"The best thing you can do for your colored hair is to avoid shampoo with sulfates," advises Connor Daniels, professional hairstylist with Mirror Mirror Salon in Austin. "Sulfates are meant to cut through grease and create a foamy lather, but this will also strip the color from your hair much quicker than shampoos that are free from sulfates."

Thus, sulfate-free shampoos are often the way to go for those with colored hair. But there are also a number of other special formulas, from purple shampoos for blondes to blue shampoos for brunettes, that go a long way in terms of cleansing, preserving, and enhancing color. Below, how to identify the best shampoo for your colored hair, along with the most effective options that will preserve that straight-from-the-salon look for as long as possible.

What to Look For in Shampoo for Colored Hair

Daniels reiterates that sulfate-free formulas are best for those with colored hair. In addition, he says, "Someone with dyed/colored hair should look for more natural ingredients in shampoos such as bond-repairing agents coconut oil or oat extract." These ingredients—particularly coconut oil—moisturize hair as well, which can help repair bleached hair.

"An additional ingredient that is good to look for is Phytantriol," Daniels adds, "which preserves the color of hair and reduces damage."

Washing Colored Hair

But once you have your perfect shampoo, you may still need guidance on how to wash your hair without stripping or fading your color. Depending on your hair type and color, you may need to adjust the manner and frequency with which you wash your hair.

"If someone has artificially colored hair, every time that person washes their hair a little color will be lost," Daniels explains. "This means the more often that you wash with shampoo, the quicker the color will fade."

So how often should you wash your colored hair? "Two to three times a week is often a good goal in order to maintain color," he answers. "Fewer washes is ideal, but you want to make sure you aren't neglecting your hygiene for the benefit of your color." And if you're worried about an oily scalp, he says, "Dry shampoo is a great choice if you are trying to lower the amount of washes per week."

As far as your in-shower routine itself, Daniels instructs, "Wash your hair first and then condition right after. Shampoo will open the cuticles of the hair where the color is held which will, in turn fade your color. The more water hitting your hair while the cuticles are opened, the more color is lost—so close the cuticles back up using conditioner." In other words, a traditional hair wash rather than a reverse wash is preferable for those with colored hair.

Finally, Daniels says that when it comes to temperature, you're better off keeping it cool.

"There is no specific or optimal temperature to best maintain the color in your hair," he concedes, "but a good rule of thumb is the colder the better. Since hair color is absorbed into the cuticle of your hair, cold water will keep the cuticles of your hair closed which will keep the color of your hair where you want it."

The Best Shampoos for Colored Hair

The Best Shampoo for Blonde Hair: KEVIN.MURPHY BLONDE.ANGEL.WASH
The Best Shampoo for Brunettes: Bondi Boost Brunette Booster Shampoo
The Best Shampoo for Vibrant Colored Hair: Biolage Color Last Shampoo
The Best Shampoo for Maintenance: Davines Minu Shampoo
The Best Shampoo for Colored Hair Overall:

Best Shampoo for Maintaining Colored Hair

Davines Minu Shampoo

"You really can't go wrong with any of the shampoos or conditioners from the Italian company Davines, but their Minu shampoo and conditioner is specifically made to help maintain color without drying out your hair or making it feel too heavy," explains Daniels. "This is one of my go-to products whenever I am washing colored hair."

Pros: expert-approved; works well on all hair types; free of sulfates and parabens; contains natural ingredients like castor oil; a little goes a long way

Cons:none found

Customer Review:"Love this shampoo. Just need a small amount add water and it suds up nicely. Smells great too." -Walmart

Best pH-Balanced Shampoo for Colored Hair

KEVIN. MURPHY. Everlasting. Colour Wash

"I recently re-dyed my hair to red and I've been super careful about the products that I use to maintain it. Red dye tends to fade faster than other colors, and I don’t want to spend even more time in the salon chair than I already did having it done. I use cold water to rinse this shampoo from KEVIN MURPHY (sorry, but my stylist recommended it!) and I’ve noticed that my color still looks vibrant. It’s pH-balanced and sulfate-free to protect my strands as it gently cleanses. I have hair that gets oily quickly and I’ve been able to go up for four days when using this, twice the length of time I was able to go before.” -Julia Marzovilla, E-Commerce Editor

Pros: editor-approved; shine-enhancing; gentle cleanser; protein-infused

Cons: contains silicones

Customer Review: "Have this shampoo all the time and it keeps my colour longer. Lovely lather and smells divine. I get lots of compliments about how glossy my hair looks." -Bath and Unwind

The Best Volumizing Shampoo for Colored Hair

David Mallett Shampoo No.2 Le Volume Shampoo

"This is a great shampoo that will make blonde hair healthier while maintaining color," raves Daniels. "This whole range makes it feel like there is nothing in your hair, but it will leave your hair feeling moisturized and healthy."

Pros: expert-approved;moisturizing; lightweight; volumizing

Cons:high price for a small bottle

Best Shampoo for Vibrant Colored Hair

Biolage Color Last Shampoo

"While I don't always have a dye job, I always use Biolage Color Last shampoo and conditioner. I've noticed I've been able to go so much longer in between salon visits and it really extends the life of my color. I also love how this set makes my hair feel so soft compared to other shampoos and conditioners I'vetried. What I love most about it, however (and why I use it every single wash day), is because of its smell. Its floral, citrusy smell is one I wish I could have constantly in my nose, it's just that good." -Brooke Knappenberger, Editorial Fellow

Pros: editor-approved; cruelty-free; vegan; recycled bottle

Cons: some users find it drying

Customer Review: "I have purple and blue hair and this shampoo really helps in keeping the colors vibrant. When I wash my hair very little of the color comes out. The smell is also very nice and not overwhelming." -Ulta

Best Color-Correcting Shampoo for Colored Hair

Mr.Smith Balancing Shampoo

"A vegan option, Mr. Smith Balancing Shampoo is perfect for correcting your hair after heavy bleach treatments," says Daniels. "This option not only soothes your hair and helps correct frizz, but it also moisturizes the scalp and keeps color looking fresh for much longer than many alternatives."

Pros: expert-approved; balancing; works on bleached hair; moisturizing; vegan; free of parabens, silicones, and sulfates; cruelty-free

Cons: none found

Customer Review: "My hairdresser used this shampoo on me and instantly I was sold. My hair gets quite oily and this shampoo allows me to go an extra day without using shampoo. I do double shampoo in order to get the 'balancing effect.' With the second application, I lather [the formula] in my hands to get more spread. This shampoo is sulfate-free which prevents my hair from being as oily." -Adore Beauty

Best Shampoo for Colored Blonde Hair

KEVIN.MURPHY BLONDE.ANGEL.WASH

HairstylistKevin Kelly highly recommends this shampoo for colored blonde hair that's fine, because the formula highly moisturizing without causing greasiness. He also reassures that "it's not going to overtone your hair and make you super ashy or gray like some others might."

Pros:expert-approved; works well for thin hair; moisturizing

Cons:contains silicones

Customer Review: "I noticed a difference after my first wash! Not to mention, the smell of the products are a bonus! It's a little more on the expensive side, but totally worth it." -KEVIN.MURPHY

Best Blue Shampoo for Brown Colored Hair

Bondi Boost Brunette Booster Shampoo

Reviewers say that this blue shampoo helps reduce brassiness on colored brown hair almost immediately. Plus, they write that the formula washes off of the tub easily, so you can enjoy all of the color vibrancy without any of the mess.

Pros: fast results; easy clean-up; vegan; clean; cruelty-free

Cons: none found

Customer Review: "I bought this for my mom since she dyes her hair regularly and doesn't want to have her hair get brassy so quickly. She really likes this product. Don't be scared of the bright blue color, it will help tone your hair and keep it looking nice for longer!" -Ulta

Meet the Experts

Connor Daniels

ConnorDaniels is a hairstylist originally from San Diego who specializes in dimensional color, with an interest in unique cuts. Currently, he works with Mirror Mirror Salon and is based in Austin, Texas.

Kevin Kelly

Kevin Kelly is a hairstylist specializing in color and hair extensions. He runs his own salon in Keyport, New Jersey, and also works as a partner with Glam Seamless Hair Extensions.

TOPICS

Stay In The Know

Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.

Gabrielle Ulubay

Beauty Writer

Gabrielle Ulubay is a Beauty Writer at Marie Claire. She has also written about sexual wellness, politics, culture, and fashion at Marie Claire and at publications including The New York Times, HuffPost Personal, Bustle, Alma, Muskrat Magazine, O'Bheal, and elsewhere. Her personal essay in The New York Times' Modern Love column kickstarted her professional writing career in 2018, and that piece has since been printed in the 2019 revised edition of the Modern Love book. Having studied history, international relations, and film, she has made films on politics and gender equity in addition to writing about cinema for Film Ireland, University College Cork, and on her personal blog, gabrielleulubay.medium.com. Before working with Marie Claire, Gabrielle worked in local government, higher education, and sales, and has resided in four countries and counting. She has worked extensively in the e-commerce and sales spaces since 2020, and spent two years at Drizly, where she developed an expertise in finding the best, highest quality goods and experiences money can buy.

Deeply political, she believes that skincare, haircare, and sexual wellness are central tenets to one's overall health and fights for them to be taken seriously, especially for people of color. She also loves studying makeup as a means of artistic expression, drawing on her experience as an artist in her analysis of beauty trends. She's based in New York City, where she can be found watching movies or running her art business when she isn't writing. Find her on Twitter at @GabrielleUlubay or on Instagram at @gabrielle.ulubay, or follow her art at @suburban.graffiti.art

Latest

Meghan Markle’s Favorite Rothy's Flats Are on Major Sale for Black FridayThey also come editor-approved.By Kristin ContinoPublished 26 November 24
Prince William and King Charles Are Reportedly "Rivals" at Work: "It's a Sensitive Topic"Charles' alleged jealousy of his son is "similar to how he felt about Diana."By Amy MackeldenPublished 26 November 24
Queen Letizia Takes a Move From Queen Elizabeth's Playbook in Spectacular New Annie Leibovitz PortraitWe're bowing down.By Kristin ContinoPublished 26 November 24